EVALUATION OF THE KEY DEVELOPMENT FACTORS FOR THE SHANGHAI CRUISE TOURISM INDUSTRY USING AN INTERVAL-VALUED FUZZY NUMBER METHOD

Authors

Qian-Feng Wang, Department of Shipping and Transportation Management, National Taiwan Ocean University, Keelung, Taiwan, R.O.C.Department of Management, Shanghai University of Engineering Science,Shanghai, China
Hsuan-Shih Lee, Department of Shipping and Transportation Management, National Taiwan Ocean University, Keelung, Taiwan, R.O.C Department of Information Management, Ming Chuan University, Taipei, Taiwan,R.O.C.Follow
Jian-Yong Shi, Department of Management, Shanghai University of Engineering Science, Shanghai, China
Feng-Ming Tsai, Department of Shipping and Transportation Management, National Taiwan Ocean University, Keelung, Taiwan, R.O.C
Guo-Y Gan, College of Auditing and Evaluation, Nanjing Audit University, Nanjing, China

Abstract

Rapid development has occurred in the cruise tourism sector in Asia accompanied by a global cruise market shift to the East. Rapid economic development has led to substantial growth in China’s cruise tourism. Because of this rapid development and new demand for cruise tourism, Shanghai has become the largest cruise port in Asia. Because Shanghai is under pressure from the increasing demand for cruises, analyzing the key factors for developing the cruise tourism industry in the city is necessary. The main purpose of this study was to evaluate the key developmental factors of Shanghai’s cruise tourism industry by using an interval-valued fuzzy number method and to rank them by importance. The results reveal the influencing factors of Shanghai’s cruise tourism industry and provide a reference for Shanghai Municipal Government and cruise companies.

Recommended Citation

Wang, Qian-Feng; Lee, Hsuan-Shih; Shi, Jian-Yong; Tsai, Feng-Ming; and Gan, Guo-Y (2018) "EVALUATION OF THE KEY DEVELOPMENT FACTORS FOR THE SHANGHAI CRUISE TOURISM INDUSTRY USING AN INTERVAL-VALUED FUZZY NUMBER METHOD," Journal of Marine Science and Technology: Vol. 26: Iss. 4, Article 4.
DOI: 10.6119/JMST.201808_26(4).0004
Available at: https://jmstt.ntou.edu.tw/journal/vol26/iss4/4