STUDY OF FACTORS INFLUENCING MOBILE TICKETING ADOPTION: STATUS QUO BIAS PERSPECTIVE

Authors

Qun Zhao, College of Science & Technology, Ningbo University, Ningbo, China. Department of Business Administration, Ming Chuan University, Taipei,Taiwan, R.O.C
Chun-Der Chen, Department of Business Administration, Ming Chuan University, Taipei, Taiwan, R.O.CFollow
Jin-Long Wang, Department of Information and Telecommunications Engineering, Ming Chuan University, Taipei, Taiwan, R.O.C
Kuang-Ju Wang, Department of Business Administration, Ming Chuan University, Taipei, Taiwan, R.O.C.

Abstract

The purpose of this study is to employ the status quo bias theory to determine the key factors behind the adoption of mobile ticketing by mobile users. Using a survey of 241 mobile ticketing users, structural equation modelling is applied to analyze the validity and reliability of the results. We find that perceived value, self-efficacy, and system support are the most important predictors of switching to mobile ticketing, with perceived value the dominant effect. Hence, it is important to emphasize the benefits of mobile ticketing to increase the perceived value to potential users. Furthermore, a seamless mobile ticketing system with a user-friendly interface and simple processes is necessary to enhance user confidence and alleviate switching barriers. Finally, the theoretical and practical implications of this study are discussed.

Recommended Citation

Zhao, Qun; Chen, Chun-Der; Wang, Jin-Long; and Wang, Kuang-Ju (2016) "STUDY OF FACTORS INFLUENCING MOBILE TICKETING ADOPTION: STATUS QUO BIAS PERSPECTIVE," Journal of Marine Science and Technology: Vol. 24: Iss. 5, Article 4.
DOI: 10.6119/JMST-016-0504-2
Available at: https://jmstt.ntou.edu.tw/journal/vol24/iss5/4