A NUMERICAL STUDY ON ASSESSING TRUSTED BRAND FOR CONTAINER SHIPPING COMPANIES BY USING FUZZY MCDM APPROACH

Authors

Ji-Feng Ding, Department of Aviation and Maritime Transportation Management, Chang Jung Christian University, Tainan County, Taiwan, R.O.CFollow

Abstract

The main purpose of this paper is to develop a fuzzy multiple criteria decision-making (MCDM) approach to assess the trusted brand for container shipping companies and to illustrate the computing process by using a numerical study. Firstly, some of the theoretical methodologies used in this research are introduced. Secondly, a step-by-step fuzzy MCDM algorithm, including five systematic procedures, is proposed. Finally, a hypothetical and numerical example of assessing trusted brand is studied to demonstrate the computational process of the proposed fuzzy MCDM algorithm. Besides, the merit of this paper with its methodologies can be employed as a practical tool for empirical application in the future study.

Recommended Citation

Ding, Ji-Feng (2013) "A NUMERICAL STUDY ON ASSESSING TRUSTED BRAND FOR CONTAINER SHIPPING COMPANIES BY USING FUZZY MCDM APPROACH," Journal of Marine Science and Technology: Vol. 21: Iss. 1, Article 6.
DOI: 10.6119/JMST-011-0804-1
Available at: https://jmstt.ntou.edu.tw/journal/vol21/iss1/6