PARTNER SELECTION OF STRATEGIC ALLIANCE FOR A LINER SHIPPING COMPANY USING EXTENT ANALYSIS METHOD OF FUZZY AHP

Authors

Ji-Feng Ding, Department of Aviation and Maritime Transportation Management, Chang Jung Christian University, Gui-Ren, Tainan County 711, Taiwan, R.O.C.Follow

Abstract

This paper applies the modified extent analysis method of fuzzy AHP approach for selecting suitable partners of strategic alliance for a liner shipping company. An empirical survey for selecting partners is studied to find out the most appropriate company based on the proposed fuzzy AHP algorithm. To facilitate the main issue for selecting a partner, a hierarchical structure of partner selection for a liner shipping company with seven criteria, thirty-two sub-criteria, and three alternatives was constructed to perform the empirical survey via AHP expert questionnaires. When the operations of fuzzy AHP algorithm are computed, the optimal alternative is selected as the partner for the liner shipping company.

Recommended Citation

Ding, Ji-Feng (2009) "PARTNER SELECTION OF STRATEGIC ALLIANCE FOR A LINER SHIPPING COMPANY USING EXTENT ANALYSIS METHOD OF FUZZY AHP," Journal of Marine Science and Technology: Vol. 17: Iss. 2, Article 3.
DOI: 10.51400/2709-6998.1963
Available at: https://jmstt.ntou.edu.tw/journal/vol17/iss2/3