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Abstract

This paper applies the modified extent analysis method of fuzzy AHP approach for selecting suitable partners of strategic alliance for a liner shipping company. An empirical survey for selecting partners is studied to find out the most appropriate company based on the proposed fuzzy AHP algorithm. To facilitate the main issue for selecting a partner, a hierarchical structure of partner selection for a liner shipping company with seven criteria, thirty-two sub-criteria, and three alternatives was constructed to perform the empirical survey via AHP expert questionnaires. When the operations of fuzzy AHP algorithm are computed, the optimal alternative is selected as the partner for the liner shipping company.

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