ANALYZING THE COMPETITIVE RELATIONS AMONG THE LOCATION IN THE ASIA-PACIFIC REGION FOR DEVELOPING THE RE-EXPORT TYPE OF GLOBAL LOGISTICS HUB

Authors

Kuo-Liang Lee, Associate Professor, Dept. of Marketing and Distribution Management, Overseas Chinese Institute of Technology, Taichung, Taiwan 407, R.O.C.Follow

Abstract

This research empirically investigates competitive relations among locations developing the re-export type of global logistics hubs (GLH) in the Asia-Pacific region from the perspective of logistics service providers. A quantitative SWOT analytical procedure that integrates the AHP method and the fuzzy theory of graded mean integration representations was utilized to empirically evaluate the Multiple Criteria Decision Making (MCDM) problem. Respondents located Shenzhen, Busan and Kaohsiung locate in the SO quadrant and Shanghai, HK and Singapore in the WT quadrant. Shanghai could be expected to move into the leading group in the future. Finally, the concept of Grand Strategy Matrix (GSM) was used to suggest a suitable competitive strategy for location on particular competitive conditions.

Recommended Citation

Lee, Kuo-Liang (2007) "ANALYZING THE COMPETITIVE RELATIONS AMONG THE LOCATION IN THE ASIA-PACIFIC REGION FOR DEVELOPING THE RE-EXPORT TYPE OF GLOBAL LOGISTICS HUB," Journal of Marine Science and Technology: Vol. 15: Iss. 3, Article 4.
DOI: 10.51400/2709-6998.2392
Available at: https://jmstt.ntou.edu.tw/journal/vol15/iss3/4